Keith Nassetta has enjoyed a successful career in the field of
gaming, having not only worked in executive management in the industry for much
of the last 25 years, but having also provided multiple startup casino
operations the expert consulting, products and guidance they’ve needed to hit
the ground running.
The CEO of Nassetta Marketing, Keith Nassetta has also enjoyed
considerable success when it comes to the sale and leasing of gaming equipment.
Experienced in sales, Nassetta knows how challenging it can sometimes be to
close a deal, though he also understands the potential rewards that can result from
knowing how to seal the deal on a consistent basis.
As Nassetta knows, sales is a process; one that involves:
Setting goals in terms of sales figures and customer base.
Identifying need. Being able to dig deep and discover the big
issues your customers are facing allows you to frame your products and services
in a way that resolve those issues.
Measuring performance. Not only should you analyze your numbers
at the end of each month; you should also be on the constant lookout for areas
in which you’re struggling, and to make an effort to strengthen your skills
whenever possible.
